Guide 5 of 9 · 6 pages

Proving You're Real

The trust and entity signals AI systems check before treating a business as a credible source, and how to make yours unambiguous.

What it covers

• Entity clarity: making sure AI systems can resolve who you are, not just what your page says
• The signals that function as identity verification: consistent NAP data, registration numbers, real named people
• Why an About page written for humans often fails as an entity signal for a machine
• Common credibility gaps that quietly disqualify an otherwise well-written page

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