Guide 8 of 9 · 4 pages
Research Nobody Else Has
Why original data is the single highest-leverage asset for AI citation, and how to produce it without a research budget.
What it covers
- Why AI systems disproportionately cite pages with a genuinely original number or finding
- Sources of original data most businesses already have and don't publish
- Turning operational data into a citable public asset without giving away anything competitive
- The shortest guide in the series, and arguably the highest-leverage one
If Guide 4 is about the page types worth building, this is about the one asset type that punches hardest: data nobody else has published.
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