Guide 6 of 9 · 6 pages

Where Your Brand Needs to Appear

Off-site presence: the third-party surfaces AI systems cross-reference against your own site before deciding you're worth citing.

What it covers

• Why your own site is rarely the only source an AI system checks before mentioning you
• The off-site surfaces worth prioritising, and the ones that are lower-value than their reputation suggests
• Consistency across surfaces as a trust multiplier, not a nice-to-have
• Closing guide in the Authority pack

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